Cute Brands Inc. (“Cute Brands”) respects your privacy. Consistent with our commitment to providing you a satisfying and helpful shopping experience, we have found that collecting Personal Information (defined below) through www.cutebrands.net and cuteandhappy.com (the "Site"), helps us better understand the products and services most helpful to you. Our Privacy Policy describes the types of information we gather online and how we use this information. Please read this information carefully.

By accessing the Site, you agree to be bound by the Privacy Policy. This Privacy Policy may be updated from time to time. Accordingly, you should check the date of this Policy (which appears at the bottom of this page) and review any changes since the last version. If at any time you do not agree to the terms of this Privacy Policy, please do not use this Site and refrain from purchasing from us.

Use of Information Collected by Us

Cute Brands may collect two types of information about users: "Personal Information" (such as name, email address, mailing address, phone number, credit card number and the items you purchase) and "Aggregate Information" (such as information about how many users log on to our Site on a daily basis.

We use customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. We may also use this information to make offers to you, to help us target specific products and services to you, and to help us develop and improve our Site and tailor our Sites to your interests.

Personal Information Collected Online by the Site

Personal Information is collected online by us or our service providers on our behalf when users voluntarily register with the Site to purchase items, and enter contests and other promotional opportunities provided on the Site, when users make a purchase. We also maintain a record of your product interests and purchases online.

Aggregate Information Collected Online by the Site

Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, Site pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at the Site during a specific time period who are 25 years of age is Aggregate Information that does not personally identify a specific user.

Order-related and Promotional email

You agree that Cute Brands is authorized to transmit email to you for the purpose of informing you about your particular transaction. In addition, Cute Brands and its affiliates may offer electronic newsletters and promotional emails to those who have agreed to receive emails during registration or directly from our email sign-up form. Unsubscribe and opt down instructions are included in each promotional email.

Sharing Information with Third Parties

Cute Brands does not share, sell or trade with third parties your Personal Information gathered online, such as email addresses, Personal Information collected as part of an online survey or other specific details about you, except with your consent or as described in this Privacy Policy. Cute Brands does not contribute to or participate in cooperative databases, which give other companies access to such Personal Information.

Cute Brands may divulge Personal Information if such action is required for Cute Brands or any of our service providers or consultants to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative request from a law enforcement agency. In addition, we may divulge Personal Information if we or any of our service providers or consultants believes that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of another customer or of the general public.

Service Providers

We may share Personal Information and Aggregate Information with our service providers, consultants and affiliates for our internal business purposes. For example, we use the services of Google, Inc (www.google.com) to help us measure the effectiveness of our advertising and how visitors use our Site. The type of information we collect includes products viewed and/or purchased, your location (state/zip code if you placed an order) and the Internet Protocol (IP) address of your computer. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our Site, our servers log your IP address. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see.

Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you've visited. Cute Brands uses cookies to, preserve the contents of your shopping bag between your visits. Cute Brands also uses cookies to measure activity on our Site, which allows us to determine which areas and features of our Site are most popular. This information allows us to make improvements and updates to enhance your Cute Brands experience. Parts of the Site, such as the members-only areas (for example, shopping) will not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from the Site, nor will we be able to recognize you as a registered user to allow you access to your account information.

Security and SSL

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the Site address will change from "http" to "https." Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through a secure connection. If you cannot access the secure server for any reason, please print our shopping page and place your order by phone at (646) 397-4551.

Information Removal/Opt-Out

If you prefer not to receive marketing emails from Cute Brands or affiliate sites, please let us know by clicking on the unsubscribe link within any marketing email you receive from us.

Children and Privacy

Cute Brands is concerned about the safety of children when they use the Internet, and understands that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit.

Our Site and affiliate sites are not directed to children under the age of 13, and we will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

Links to Other Sites

Cute Brands and affiliate sites may contain links to sites other than our own. Those sites may have their own privacy policy, or no privacy policy at all. Neither we nor any of our service providers have any responsibility for those sites, and we provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with this Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Neither Cute Brands nor any of our service providers control the content that appears on these sites or take any responsibility for their content, nor should it be implied that Cute Brands endorses or otherwise recommends such sites or their products or services offered.

Additional Information

No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Cute Brands to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Cute Brands nor any of our service providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.

Limitation on Liability

IN NO EVENT SHALL CUTEBRANDS, OR ANY OF THEIR AFFILIATED ENTITIES OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, EVEN IF THESE ENTITIES HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION, UNDER CONTRACT, NEGLIGENCE OR ANY OTHER THEORY, ARISING OUT OF OR IN CONNECTION WITH THE USE, INABILITY TO USE OR PERFORMANCE OF THE INFORMATION, SERVICES, PRODUCTS AND MATERIALS AVAILABLE FROM THE SITE. These limitations shall apply notwithstanding any failure of essential purpose or the existence of any limited remedy. Because some jurisdictions do not allow limitations on how long an implied warranty lasts, or the exclusion or limitation of liability for consequential or incidental damages, the above limitations may not apply to you.

Applicable Law

The laws of the State of New York will govern these disclaimers, terms and conditions without giving effect to any principles of conflict of law.

Questions, Comments or Concerns

To contact Cute Brands about privacy issues, to report a violation of our Privacy Policy, or to raise any other issue, please e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it . or call us at: (646) 397-4551.

Before using this site, please also read our Terms of Use.

Last modified: March 1, 2011